QUESTION 1
Using relevant concepts and models, critically discuss the strategic perspectives / approaches of your chosen company.
* To discuss the strategic perspectives / approaches of NIKE,use The Four perspective on strategy by Richard Whittington. I would have to analyse the 4 perspectives on strategy being: classic, evolutionary, systemic and processual carefully.
* Critically analyse which of the 4 perspectives NIKE belongs to and why backing up my points with would examples, facts and figure about Nike’s business strategy. As Nike is a big company it would be classified under 2 of the perspectives not just 1.
QUESTION 2
Using relevant concepts and models, fully analyse the competitive industry dynamics of your company.
* To fully analyse the competitive industry dynamics of Nike,analyse Nike’s external environment using a PESTLE. Analyse their internal environment using Porters 5 forces.
How it differentiates itself from its competitors.
QUESTION 3
Using relevant concepts and models, fully analyse and elaborate on the organisational culture of your company. Considering the current COVID-19 situation what organisational culture changes would you suggest to adapt to the new normal?
