Compare the ways in which different organisations apply the marketing mix to the marketing planning process to achieve business objectives.

The submission is in the form of a 10-minute individual PowerPoint presentation and 5 minutes allocated for questions. The presentation slides and detailed speaker notes should be submitted as one copy. You are required to make effective use of PowerPoint headings, bullet points and subsections as appropriate. Your research should be referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The recommended word limit is 1,500–2,000 words, including speaker notes, although you will not be penalised for exceeding the total word limit.

Part-B

Task- one: A briefing paper of the situational analysis research to support the marketing plan goals and objectives. Your research should be referenced using the Harvard referencing system.

Please also provide a bibliography using the Harvard referencing system. The recommended word limit is 1,000–1,500 words, although you will not be penalised for exceeding the total word limit.

Task-Two: A completed marketing plan. A marketing plan template will be provided, but it is not mandatory to use this.

LO2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives

LO3 Develop and evaluate a basic marketing plan.

LO1 Explain the role of marketing and how it interrelates with other functional units of an organisation.

You are applying for the role of Marketing Manager within an organisation of your choice. (You should useyour own place of work, if appropriate) As part of the interview process you are required to discuss the concept of marketing as well as its role within the organisation. Further to this you will have to explain how marketing interrelates with other functions within the business.

This will be a 10-minute presentation as part of the interview. Your presentation should cover the following:

1. Introduction to the concept of marketing, including current and future trends.

2. An overview of the different marketing processes.

3. Explanation of the role and responsibilities of a marketing manager in the context of the           organisation.

4. An explanation of how marketing influences and interrelates with other functional                      departments of the organisation.

5. The value and importance of the marketing role in the context of the organisation.

6. Conclusions that emphasise the significance of having effective interrelationships between different functional departments.

Part-B

Scenario and activity:

With reference to Part-A, you have been appointed as the new marketing executive for the organisation you have chosen in Part-A. The first objective you have been set is to research the competition and produce a marketing plan based on your findings, to drive forward the marketing objectives for the organisation. you are required to work on the following tasks and present the relevant documents.

Task-One: Compare how two different organisations within the same competitive market apply the various elements of the 7Ps marketing mix. This will be submitted as a briefing paper for the marketing team.

The briefing paper will evaluate how the marketing mix is applied to achieve business objectives, relating to the two chosen organisations. This research will inform your situational analysis and enable you to formulate marketing goals and objectives for your organisation based on the comparative findings.

Task-Two: Produce a marketing plan to meet marketing goals and objectives. The marketing plan should include all elements of the 7Ps marketing mix, with a tactical action plan and measures for monitoring and evaluating progress and meeting of goals and objectives.

Access HN Global for additional resources support and reading for this unit. For further guidance and support on presentation skills please refer to the Study Skills Unit on HN Global. Link to www.highernationals.com

Journals

Journal of Marketing

Harvard Business Review

Websites

American Marketing Association www.ama.org

Chartered Institute of Marketing (UK) www.cim.co.uk

Submission Guidelines

· Submit a soft copy to CRM. Use Normal script of a proper font size 12.

·  Add a table of contents in the beginning of your assignment.

·  Assignments submitted after the deadline will not be accepted unless Extenuating Circumstances Form is submitted with third party evidence.

· Collusion and Plagiarism must be avoided.

· Start each answer on a new page and pages should be numbered. Highlight each question clearly.

· Include a Bibliography at the end of the assignment and use the Harvard referencing system.

· All work should be comprehensively referenced and all sources must be fully acknowledged, such as books and journals, websites (include the date of visit), etc.

· In order to pass you need to address all the LOs and meet all the PASS (Ps) criterions within the LO.

· In order to get a merit, you need to address the characteristics of Pass and then M1, M2, M3 and M4

· In order to get a distinction, you need to address the characteristics of Pass, Merit and then D1and D2

D1 Critically analyse and

evaluate the key elements

of the marketing function

and how they interrelate

with other functional units

of an organisation

P2 Explain how roles and responsibilities of marketing relate to the wider organisational context.

M2 Analyse the significance of interrelationships between marketing and other functional units of an organisation.

D2 Design a strategic marketing plan that tactically applies the use of the 7Ps to achieve overall marketing objectives.