To assess your ability to:
· Construct an integrated marketing program that delivers superior results related to the Distribution and Promotion in the USA.
· Integrate established marketing principles into the discussion.
· Write a business report leading to the development of a marketing plan.
Overview
Develop a marketing plan for your innovative new product {3D Bioprinter to manufacture human organs instead of waiting for a donor}.
In the marketing plan, you will focus on two of the “Ps” of the four Ps of marketing mix, they are the (Place and Promotion). Integrate appropriate use of marketing terminology, no fluff, no confusing narrative, just straight to the point.
Action Items
Write 2 -page business brief that builds on the marketing plan for your innovative product {3D Bioprinter to produce human organs instead of waiting for a donor}
by integrating the marketing concepts learned in this module. Please note, this brief should focus on: Construct an integrated marketing program that delivers superior results Distribution and Promotion.
While writing your marketing plan, you should cover the Notes guided by your Professor:
Marketing/Distribution strategy described in detail (e.g. indirect channels and intermediaries ex; a wholesale medical company…….etc, or direct channels ex; direct to physicians……etc. The potential sources of channel conflict
How you will use the promotion mix strategy (Push promotion and Pull promotion) and the Promotion Mix recommendations and rationale (e.g. Advertising, Sales Promotion, Personal Selling, Public relations, Direct and Digital Marketing)
Supply Chain Management considerations (e.g. sourcing raw materials or other inputs needed for your product/service)
