Create the second part of your marketing analysis, in which you do the following:
Accurately identify where the product is sold.
Accurately detail the chosen product’s distribution channels.
How is the company getting its product to market?
What distribution strategies are being used to effectively create a competitive advantage?
Provide an evaluation of place strategies and place’s effect on business success.
Describe how the company’s distribution decisions affect the other Ps in the marketing mix.
What can you recommend in terms of the company’s distribution decisions that may improve business success?
Accurately define the pricing system, along with its characteristics and effect on the marketing mix.
What pricing strategy is the company using, and how does its strategy compare to similar products in the product category?
Evaluate the pricing strategy in your analysis. How does it affect the other areas of the marketing mix? How does the company’s chosen pricing strategy affect the economic success of the company?
Describe the effect of the company’s pricing strategy to the overall success of the company.
Describe how the company’s pricing decisions affect the other Ps in the marketing mix.
