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How do the various elements in the marketing mix influence the buying process so that Colgate’s product is ultimately the one that is purchased?How do you think competitors will react?

Q1: Given that Colgate Canada plans to hike its marketing spend by $3 million for the toothpaste category, how would you spend it? (5 points)
Q2: How do the various elements in the marketing mix influence the buying process so that Colgate’s product is ultimately the one that is purchased? (5 points)
Q3: How do you think competitors will react? (5 points)
Q4: Analyze pros and cons of the alternatives listed in the case. (5 points)

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