1) Describes the stages of the consumer buying process and explains how they relate to marketing collateral.
2) Describes the needs, interests/activities, and attitudes/values of each customer segment, identifying chosen location.
3) Explains the necessary cultural considerations to make effective marketing decisions for each customer segment.
4) Explains how brand ideals are used to attract target consumers.
5) Identifies and describes at least one principle of psychology or persuasion technique per customer segment, citing sources to support selection.
6) Selects one type of marketing collateral for each customer segment, defending the decision with evidence from consumer analysis.
7) Clearly conveys meaning with correct grammar, sentence structure, and spelling; shows understanding of audience and purpose.
