Describe the lead generation process in this case study and perform a critical thinking analysis using a SWOT analysis on the approach taken in this case.

Lead Generation
1. Describe the lead generation process in this case study and perform a critical thinking analysis using a SWOT analysis on the approach taken in this case. Using the lead generation model, what do you recommend as a better approach than the one used in the case and why?
2. Calculate the ROI for lead generation using the formula.
3. Apply the 4 approaches that clarify strategic options in lead generation for this strategy plan.