Ethiopian Airlines: Bringing Africa Together
- What is the central issue of the case?
- Discuss the Ethiopian market. What are the unique characteristics of this market? What are the relevant dimensions of distance? Institutional quality? What are the dominant forces?
- What is Ethiopian Airlines’ motivation for internationalization? Discuss this in the context of emerging market MNE theory.
- What are Ethiopian Airlines FSAs? Are they ‘traditional’ or ‘non-traditional’? Or both??
- Which FSAs should Ethiopian leverage into its international strategy?
- In which region should Zewoldi and his team locate the first hub?
- Which entry mode is ideal for Ethiopian? Please discuss the details (e.g., if you recommend a JV, discuss whether Ethiopian should be a majority or minority owner).
