Analyze the primary and secondary markets that you want to target for startup company Magic Spoon cereal.
Include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary.
Examine the relevant consumer behavior of the target market. (2 pages)
And
Prepare a positioning statement.
Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position.
Develop a branding strategy for your product brand name, slogan, and brand extension. (2 pages)
