Assessment Information
This assignment is designed to assess learning outcomes 1, 2, and 3:
- Debate different approaches to strategic management theory.
- Critically review and develop current themes in relation to strategy content.
- Apply and critically evaluate strategic management theory in an international, industry and organizational context.
The assignment requires you to answer the following question:
Apply the PESTEL framework to an organisation of your choice and identify the key issues or trends that are making the biggest impact on the sector in which this organisation operates. Critically evaluate the usefulness of the strategic framework and provide recommendations for addressing the strategic opportunities and challenges identified through PESTEL analysis.
Criteria for Assessment
This table details the weightings of the six criteria by which your work will be assessed:
| Criteria | Description | Proportion of overall module mark |
| Introduction | Introduction to the company’s main operations, with specification of the report’s objective and structure. | 10% |
| Review of the external environment | Ability to analyse key changes in the external environment influencing the organization of your choice. | 25% |
| Theory | Evidence of appropriate understanding and application of PESTEL. Evidence of analytical skills to evaluate the usefulness of PESTEL. | 40% |
| Recommendation | Ability to identify specific strategic opportunities and threats for the selected organization. | 25% |
| Total | 100% |
