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What fit, if any, is there between the Real Beauty campaign and Dove? Does it possess any of the factors of a strategic CSR initiative (centrality, specificity etc.)

Posted on October 11, 2020 by Adam

What fit, if any, is there between the Real Beauty campaign and Dove?
Does it possess any of the factors of a strategic CSR initiative (centrality, specificity etc.)
Do you think this has the potential of creating shared value?

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