Answer the following questions using the clip and your experiences with advertisements.
- What are some stereotypical stories media tell about women? Give an example.
- What are some stereotypical stories media tell about men? Give an example.
- What sorts of products are sold using images of women and femininity?
- What kinds of products are sold using images of men and masculinity?
- How is success usually portrayed in advertisements? Give some specific examples.
- Are there forms of success that advertisements seem to leave out? What are they? Why do you think they’re not as common in ads as other kinds of success?
- How is happiness portrayed in advertisements? Be specific about the kinds of happiness that ads typically appeal to, or put on display. And talk about what these ads seem to be saying is the secret to this kind of happiness.
- What are some differences between ads that feature white people and ads that feature people of color?
- What kinds of products are sold using sexuality? Why do you think advertisers would use sex to sell their goods? How does this work, anyway? What does it mean when people say sex sells?
- What is an item that you purchased that was influenced by advertisement? Why?
