(This assessment contributes 50% of the overall module mark; learning outcomes assessed – 1, 2, 3, 4, 7, 8, 9, 11, 12, 13)
Please write an individual essay addressing the following questions:
A. Explain and Evaluate Bowman’s Strategic Clock and Ansoff’s matrix. Discuss how both tools can be used together and the benefits of this. (900 words – 50 marks)
B. Apply Bowman’s Strategic Clock to a business of your choice that operates within the UK (the business should be related to your strand of study) and assess their current UK market position. Identify and outline any feasible alternative strategies available to them to grow the business. (900 words – 50 marks)
This word limit as indicated above for each task of the essay, excludes tables, charts, diagrams and bibliography.
