Steps to be followed:
1. Choose a well-known company (e.g. Unilever, Zara, Mc Donald’s, Amazon) (or a company for which
you can easily access relevant information) and choose one product group of it.
2. Choose one of the operations performance objectives: a) cost, b) dependability, c) flexibility, d)
speed, e)quality
3. Describe the global supply chain of your chosen company by identifying its supply chain members
(upstream (e.g. suppliers) and downstream (e.g. intermediaries)). You can use online sources such as
to identify upstream and downstream players in your chosen company’s
supply chain.
4. Critically analyse its operations performance objective (of your choice) and compare it with one of
its competitor.
