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Business Please answer these two question: 1. Visit novica.com and unilever.com. Compare and contrast the two sites in terms of their marketing effectiveness. 2. What does this case illustrate about the trade- offs between economic and social benefits in international business? responds two posts.
Evaluate the sustainability performance of Unilever.
1. How is Unilever applying its understanding of internal consumer processes in the psychological core to market its products? 2. Which of the four external processes in the consumer’s culture do you think have been the most important to the success of Dove’s Campaign for Real Beauty? Why? 3. Do you agree with Unilever’s decision […]
Formulate a marketing strategy for one major company. If is a multiproduct company (Unilever/ P&G) focus on one product and one country (preferably UK)
Steps to be followed: 1. Choose a well-known company (e.g. Unilever, Zara, Mc Donald’s, Amazon) (or a company for which you can easily access relevant information) and choose one product group of it. 2. Choose one of the operations performance objectives: a) cost, b) dependability, c) flexibility, d) speed, e)quality 3. Describe the global supply […]
Research proposal for Unilever, Sunlight line extension in emerging markets. “Assignment description research proposal Unilever”. The number of pages is a maximum of 12 pages (excl. reference list, front page -> The research proposal should consist of the following elements. 1. Description of the organisation. (indication 1 page) 2. Problem analysis and Management issue. 3. […]
