Description
Access a website of an automotive company that has a global presence. (This could be a US company or foreign). Conduct a research on the automotive firm and answer the following questions in an essay format.
1. What strategies does the automotive company use in the European market? Is the automobile adapted to consumers’ driving needs in Europe?
2. Is the automotive company adapting to the U.S. market, dominated by large trucks and sports utility vehicles?
3. Will the lack of adaptation hurt sales in the United States? Why or why not?
