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Compare and contrast the general service, pricing, and integrated marketing communications strategies for 2 of the following airlines.American Airlines, British Airways, Frontier Airlines, Qatar Airways, Ryanair, Singapore Airlines, Southwest Airlines, United Airlines, Airline of your choice.

Posted on March 31, 2021 by Shady

Compare and contrast the general service, pricing, and integrated marketing communications strategies for 2 of the following airlines. Be sure to align with course concepts (especially Chapters 10, 11, 14). Also, how are your selected airlines positioned in relation to their direct competitors?

American Airlines,
British Airways,
Frontier Airlines,
Qatar Airways,
Ryanair,
Singapore Airlines,
Southwest Airlines,
United Airlines,
Airline of your choice.

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