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Description After reading the “American Airlines Getting into the Bus Business” article, develop a social media campaign for AA, only focusing on one social media vehicle (i.e. Facebook, Instagram, LinkedIn, etc.). It is important to include why you chose that social media channel, how you will measure success, and the expected outcome. Any submission that […]
Compare and contrast the general service, pricing, and integrated marketing communications strategies for 2 of the following airlines. Be sure to align with course concepts (especially Chapters 10, 11, 14). Also, how are your selected airlines positioned in relation to their direct competitors? American Airlines, British Airways, Frontier Airlines, Qatar Airways, Ryanair, Singapore Airlines, Southwest […]
Human Resources Management Develop a 1-page prospectus (a streamlined proposal) for American Airlines. • The audience of your prospectus will be the key stakeholders within the organization pertaining to the project’s focus. The project type: Preparation of a strategic plan for an organization. Describes the project objectives and scope briefly and clearly, considering business systems, […]
