Description
Report for module : Data and Analytics for Marketers
Individual report (70%) – 3000 words. Data Analysis Report
You are required to prepare an individual report.
Part A: Data Analysis (1500 words). Download the “Shopping.xls” dataset. You are required to provide 5 key insights from the data. You can analyse the data using any techniques you consider to be appropriate. You should discuss the type of analysis conducted, approaches/methods adopted and visually display the results. (Excel Example file would be very helpful which formulas to use and how it find the insights)
Part B: Critically examine the impact of data analytics on digital marketing strategies. Part of your discussion should include elements related to actionable insights and big data. (1500 words)(Example of report file to follow)
