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Discuss If you still decided to grab that bag of chips with the reflective surface inside the packaging while checking out at the grocery store, was your choice mindless or mindful?

1. Watch the following Frontline episode that explores the different methods marketers and advertisers employ to discover what we want and how to sell it to us in the consumer and political realms  After reading the chapter, discuss at length what strategies you see present in the video and how effective those strategies are at […]

What are your thoughts on paid media and public relations? Are there ethical considerations here? Have you seen examples of paid PR done well?

Description a. Traditionally, the public relations sector has concentrated only on earned media, while marketers have generally focussed on buying advertising. What are your thoughts on paid media and public relations? Are there ethical considerations here? Have you seen examples of paid PR done well?

Critically examine the impact of data analytics on digital marketing strategies.

Description Report for module : Data and Analytics for Marketers Individual report (70%) – 3000 words. Data Analysis Report You are required to prepare an individual report. Part A: Data Analysis (1500 words). Download the “Shopping.xls” dataset. You are required to provide 5 key insights from the data. You can analyse the data using any […]

Discuss three (3) key ideas or concepts from the article.What are the implications for marketers(what conclusions can they arrived at)?

Please read the article and write an essay (approx. 2 pages, Times New Roman, double spaced) to include your responses to the following questions: i) What is the purpose of the article? ii) What is the likely audience of the reading? iii) What is the authors’ tone? iv) Discuss three (3) key ideas or concepts […]

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