BAM306-3 “Identify and describe which factors marketers should focus on when deciding distribution strategies for their service organizations.”
BAM306-4 “Explain the different stages of the product life cycle and how marketers adjust their promotion mix for the most successful impact at each stage.”
1. Watch the following Frontline episode that explores the different methods marketers and advertisers employ to discover what we want and how to sell it to us in the consumer and political realms After reading the chapter, discuss at length what strategies you see present in the video and how effective those strategies are at […]
Discuss how marketers now have greater insights into their customers than ever before.
Description a. Traditionally, the public relations sector has concentrated only on earned media, while marketers have generally focussed on buying advertising. What are your thoughts on paid media and public relations? Are there ethical considerations here? Have you seen examples of paid PR done well?
Description Report for module : Data and Analytics for Marketers Individual report (70%) – 3000 words. Data Analysis Report You are required to prepare an individual report. Part A: Data Analysis (1500 words). Download the “Shopping.xls” dataset. You are required to provide 5 key insights from the data. You can analyse the data using any […]
Please read the article and write an essay (approx. 2 pages, Times New Roman, double spaced) to include your responses to the following questions: i) What is the purpose of the article? ii) What is the likely audience of the reading? iii) What is the authors’ tone? iv) Discuss three (3) key ideas or concepts […]