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Management What is the “ethical ad blocker” described in the video? Why are algorithmic advertising technologies increasingly important to advertisers? Where do you stand on the use of ad blockers?
1. Watch the following Frontline episode that explores the different methods marketers and advertisers employ to discover what we want and how to sell it to us in the consumer and political realms After reading the chapter, discuss at length what strategies you see present in the video and how effective those strategies are at […]
What are some ways advertisers can influence news content? Do advertisers and special- interest groups exert too much power over the media? Is this unethical? How are stereotypes portrayed in the media? Be specific in answering each question.
