Please read the article and write an essay (approx. 2 pages, Times New Roman, double spaced) to include your responses to the following questions:
i) What is the purpose of the article?
ii) What is the likely audience of the reading?
iii) What is the authors’ tone?
iv) Discuss three (3) key ideas or concepts from the article
v) What are the implications for marketers(what conclusions can they arrived at)?
