Description
1. Public relations and the media
What was the article/story about?
How was a product, organization, or brand a part of the article/story?
If indeed the story was, at least in part, the result of a public relations effort, which of the PR or MPR purposes discussed by Belch & Belch might the story have served?
From a PR/MPR/IMC standpoint, what might be one of the downsides or weaknesses of the story?
2. Regulation
Having read about regulation in B&B chapter 20, do you believe we need more—or less—regulation of advertising and other forms of promotion by governmental agencies? How do you feel about self-regulation? Do you think it’s an effective way to protect consumers from deceptive or misleading strategic communication?
3. Ethics
Of the various ethical issues raised by B&B in chapter 21 (and/or the other authors whose articles linked in the unit 8b overview), which is of greatest concern to you, and why? Put another way, when it comes to the current state of strategic communication, what’s your biggest ethics-related gripe? From an ethics standpoint, how do you think strat comm (especially but not limited to advertising) most needs to clean up its act?
