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Define crowdsourcing and give an example of how it is used in new product development.List the characteristics of the introduction, growth, maturity and decline stage of PLC.

Book – Marketing: An Introduction (13th Edition) Gary Armstrong Chapter 8: Developing New Products Answers to the following questions: 1 List the major stages in new product development. 2 Define crowdsourcing and give an example of how it is used in new product development. 3 Define concept testing and test marketing. 4 Define the five […]

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