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What is your journey? Where are you taking yourself and why do you want to go there?

Social Media Personal Brand Establishing a Personal Brand Define who you are by making a list of who you are. Get an objective friend to help. What is your journey? Where are you taking yourself and why do you want to go there? List the experience that you believe influences your personality. How do others […]

Create Your Brand Statement Questions to ask yourself: Where and how can you contribute value?

W5: Building and Communicating Your Personal Brand Find and Read and Respond to the document that follow this topic: Create Your Brand Vision Guiding Questions: Identify your values: What are the things that are most important to you? Identify your interests and your passions. What are your traits – your character? What do you want […]

Can you argue that digital channels actually create a more personal experience than face-to-face sales? Explain.

“digital revolution,” Customer service was mostly face-to-face. Many marketers worried that technology (e-business) would make the customer experience impersonal, however. (Marketers use the phrase getting “close to the customer” to describe a strong, personal brand relationship.) What is the reality today? Have marketing efforts in today’s online environment brought companies closer to, or further from, […]

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