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Does your organization have a digital engagement policy? If so, how effective is it? If not, how should the organization create one?

Does your organization have a digital engagement policy? If so, how effective is it? If not, how should the organization create one? In what ways does your own professional online presence align with that of your organization? How do you use social media to promote your own personal brand? How often do you update your […]

Can you argue that digital channels actually create a more personal experience than face-to-face sales? Explain.

“digital revolution,” Customer service was mostly face-to-face. Many marketers worried that technology (e-business) would make the customer experience impersonal, however. (Marketers use the phrase getting “close to the customer” to describe a strong, personal brand relationship.) What is the reality today? Have marketing efforts in today’s online environment brought companies closer to, or further from, […]

Explain one unintended consequence of the rise of digital music. What problem(s) did this create in the music industry?

After reading Prior’s article “Beyond Napster” and Heap’s commentary “Blockchain Could Help Musicians Make Money Again,” please do the following: Identify and briefly explain one way the digitization of music has changed the creation, distribution or consumption of music. Explain one unintended consequence of the rise of digital music. What problem(s) did this create in […]

How do we get there? Segmentation, Targeting and Positioning

You will be expected to provide a detailed situation analysis of a client organisation (Dartmoor Tea Estate). Utilising appropriate evaluation techniques and digital marketing concepts and frameworks you must provide an assessment, in report form of their digital marketing effectiveness including: Analysis of internal and external factors (based on the macro- and micro-environment as well […]

List one thing the company could have done better to accomplish their objective. Be sure to focus on the use of digital or social media here. If you decide to discuss the company’s use of Big Data to achieve a strategic advantage, does their use of Big Data concern you as a potential customer? Why or why not?Explain.

Section 2 Source: Include at least one source for Section 2. Include this source as an in-paper citation and on your References page. Provide an example of how the company uses digital and/or social media to accomplish an objective . Describe the situation or example in detail. How successful was the company in accomplishing the […]

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