Section 2 Source: Include at least one source for Section 2. Include this source as an in-paper citation and on your References page.
Provide an example of how the company uses digital and/or social media to accomplish an objective .
Describe the situation or example in detail.
How successful was the company in accomplishing the objective? Support your answer with reference (s).
List one thing the company could have done better to accomplish their objective. Be sure to focus on the use of digital or social media here.
If you decide to discuss the company’s use of Big Data to achieve a strategic advantage, does their use of Big Data concern you as a potential customer? Why or why not?
