Define the practice of public relations and underscore its importance as a valuable and powerful societal force in the 21st century. In you answer outline and analyse examples of PR use across society today. Is PR a profession? Summarize the challenges facing the profession and how they may be overcome. Provide a range of appropriate […]
Description a. Traditionally, the public relations sector has concentrated only on earned media, while marketers have generally focussed on buying advertising. What are your thoughts on paid media and public relations? Are there ethical considerations here? Have you seen examples of paid PR done well?