Description
The module is assessed (100%) by an individual report (maximum 3,000 words +
10%). The report should be comprised of the following three sections:
1. Theoretical Explanation. Describe, in detail and in your own words, one or two
innovation theories of your choice. Deep knowledge of one major innovation
theory will be enough as a basis for a high mark, and you should not choose
more than two innovation theories.
2. Theory Application. Apply your chosen theory (or theories) to explain one or
more products and/or services for your selected organisation. You may also wish
to use your chosen theory to explain how these product/services evolved.
3. Future Development. Apply your chosen theory (or theories) to recommend
possible future development pathways of your products or services for your
selected organisation.
