QUESTIONS
1- This article describes one reason manufacturers might want to offer rebates rather than decrease wholesale price. Explain why this can be viewed as an example of customized pricing.
2- Even if all rebates were redeemed, why might manufacturers still want to offer rebates rather than decrease wholesale prices?
3- Why do you suppose that Best Buy, rather than one of Best Buy’s big suppliers such as Sony or Panasonic, is considering eliminating rebates?
