The Beer Brand: Molson-Coors.
The 5 pages will consist of answers to these 10 questions
These questions require you to analyze the industry environment in which your company is based using the information you have already gathered:
Apply the five forces model to the industry in which your company is based. What does this model tell you about the nature of competition in the industry?
Are any changes taking place in the macroenvironment that might have an impact, positive or negative, on the industry in which your company is based? If so, what are these changes, and how might they affect the industry? (Forces outside the industry)
These questions deal with the competitive position of your company. With the information you have at your disposal, perform the tasks and answer the questions listed:
Identify whether your company has a competitive advantage or disadvantage in its primary industry. (Its primary industry is the one in which it has the most sales)
What are the barriers to imitating the distinctive competencies of your company?
This part of the project considers conditions in the industry environment that affect the success of your company’s business model and strategy.
What strategies has your company used to manage entry and manage rivalry in the industry?
What business strategy is your company using?
This section requires you to identify how your company might profit from global expansion, the strategy that your company should pursue globally, and the entry mode that it might favor. With the information you have at our disposal, answer the question regarding the following situation:
What strategy is your company pursuing to compete globally? In your opinion, is this the correct strategy, given costs pressures and pressures for local responsiveness?
This last part requires you to assess the vertical integration and diversification strategy being pursued by your company. With the information you have at your disposal, answer the questions listed:
Has your company ever pursued a horizontal integration strategy? What was the strategic reason for pursuing this strategy?
Assess the potential for your company to create value through vertical integration. In reaching your assessment, also consider the bureaucratic costs of managing vertical integration.
