Looking at the three levels of products highlighted in our course material, we see that there is always a core customer value at the center of every purchase decision. On top of that, you’ll find the actual product as well as the augmented product. This discussion should offer you a chance to consider those levels on a purchase you’ve made before.
Clearly describe a past purchase in those terms. What was the core value you sought? What was the product and augmented product? Be specific in your descriptions. Did the augmented factors impact your decision between this purchase and an alternative solution?
OPTION 2
Reflect on the characteristics of services highlighted in our course material. Share a service offering you’ve purchased in the past and clearly outline how this service can be associated with each of these characteristics. Be specific.
