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In your blog post, identify the company you researched and describe its potential new and unique product or service. Include an image of the company’s current SWOT from the Shapiro Library and address the following questions:
Looking at the three levels of products highlighted in our course material, we see that there is always a core customer value at the center of every purchase decision. On top of that, you’ll find the actual product as well as the augmented product. This discussion should offer you a chance to consider those levels […]
Pick a product or service and formulate a plan for researching the customer. Identify what information needs to be collected (secondary and primary) and how to collect it. Justify the plan in a two-page report. Present the industry analysis in a logical format, building a case for industry support of new ventures. This exercise will […]
For this week, please discuss the following: What is the most important benefit of your product/service? Do people really care about this benefit?
Description Step 3: Research the following questions to be used in your marketing plan. How do you plan to promote (make people aware of) your business, product/service? 1. 2. 3. How do you plan to price your product/service? 1. 2. 3. How much money and time can you set aside for your marketing activity? 1. […]
