Visit a drug store, grocery store and/or discount store and carefully examine one of the following product categories:
toothpaste
laundry detergent
shampoo
candy
cereal
For any one of the product categories listed above,
Consider past and present advertisements and other promotions you have seen for the various brands of this product
Examine the packages.
Look at the prices of the brands found on the shelves.
Finally, think about your own shopping and consumption experiences with the category of product you have chosen.
Then, answer the following question:
Identify two or three “market segments” which you think comprise the market for the product category you have chosen? Discuss how you arrived at these segments? Use the observations made to support your analysis.
no cover page. no bibliography
