Identify two or three “market segments” which you think comprise the market for the product category you have chosen? Discuss how you arrived at these segments?
Visit a drug store, grocery store and/or discount store and carefully examine one of the following product categories: toothpaste laundry detergent shampoo candy cereal For any one of the product categories listed above, Consider past and present advertisements and other promotions you have seen for the various brands of this product Examine the packages. Look […]