Comparing what is planned versus what you recommend is an important part of the case analysis. Do not recommend what the firm actually plans, unless in-depth analysis of the situation reveals those strategies to be best among all feasible alternatives. This exercise gives you experience conducting research to determine what a firm is doing now as well as what they should do in the next fiscal year. Complete the Strategies in Action:
Go to the Coca-Cola corporate website and click on Press Center. Read through the most recent ten press releases.
Determine two strategies that Coca-Cola is actually pursuing . Give some pros and cons of those two strategies in light of the guidelines presented in attachment below.
Determine two strategies that Coca-Cola is not pursuing . Give some pros and cons of those two strategies in light of the guidelines presented in attachment below.
