STRATEGY AND INTERNATIONAL MANAGEMENT REPORT
1. Analyse the strategic environment of an organisation operating in an international context.
2. Synthesise the findings into creative strategic options.
3. Evaluate strategic options and communicate appropriate recommendations for implementation of the chosen option.
Task 1:
Select the company;
Industry scope:
1. The product or service scope – this refers to product or service the student will focus on. Each company has a multitude of business units and you cannot review them all so the student has to select one.
2. The geographic scope – this refers to whether you will look at the product or service as part of a global industry or within particular regions or countries .
