Coffee Republic Virgin Active
Choose one of the following companies:
Coffee/ Snack Retailers Gym/ Fitness Providers
Coffee Republic Virgin Active
Costa Fitness First
Pret a Manger The Gym Group
Use a portfolio approach (visuals and written commentary) to critically evaluate
how the company:
Has used at least four of the seven marketing mix elements in their UK
operations, to reinforce its positioning within the last three years. (40 marks)
Reflects strategic decisions and relevant taught theories in its marketing
efforts. (30 marks)
Does/ can evaluate the effectiveness of its marketing efforts. (20 marks)
The content of your portfolio must display academic skill and integrity, appropriate
to level five studies. (10 marks)
