Digital Marketing Communications Plan
• In order to aid their expansion plans they have hired you as a Marketing Consultant.
• You need to develop a marketing communications plan that will help them meet their strategy for growth. This should include;
• Defining new customers and users outside of the UK, focusing on Japan.
• An assessment / audit of their UK online and offline marketing; which elements you would take forward, what new marketing elements are needed for overseas growth in Japan
• Set targets and objectives for your customer group
• Outline your first phase of activity and suggested evaluation
• Support with academic theory and models
• Demonstrate an appropriate level of knowledge and understanding of promotional strategy relating to case study material.
• Analyse a range of promotional methods relevant to case study material.
• Identify and apply the relevant models of communication and media analysis and consumption to self-selected scenarios.
