Marketing Manager
You are working as a Marketing Manager for one of the clothing brands (of your choice) of the UK. Your chosen
brand is considering an expansion into the global market, particularly in the Asian market. At the beginning the
brand will expand into two countries of Asia. You have been tasked by the Marketing Director to prepare a business
report by critically analyzing an expansion plan to any two Asian countries of your choice. The report should cover
the following:
1. Analysis of the current situation of the chosen clothing brand (including summary of 4Ps)
2. Using the PESTLE framework analyse the market potential of the two Asian countries of your choice
3. Of the two Asian countries that you have chosen, analytically discuss and recommend which one country should
be selected as the next target market for the clothing brands. Justify your choice.
