Apple’s pricing strategy
Apple’s products are typically considered to be very high price items. Answer the following questions.
1. What pricing strategy or strategies do you think Apple uses for most of their products?
2. Does Apple use the same pricing strategy for all of their products universally? Can you think of any exceptions?
3. What are the implications of Apple’s pricing strategy from a branding and positioning standpoint?
4. Do you personally feel that their products are a good value? Why or why not?
