Wimpy management team
The Task
Please write a memo/report, of NO more than 3000 words limit, to Wimpy management team addressing the following issues:
• Describe the respondents of the questionnaire. Consider the demographic and psychographic profile of Wimpy customers. Does it differ from the profile of people who frequently buy as customers of competitors restaurants?
• Develop a model to predict customers’ consumption of burgers based on their attitudes to nutrition and/or fat or any other independent factor you feel may affect their consumption of fast foods.
• Make a recommendation regarding what Wimpy should do next, including where to focus more attention in order to remain as a major player in the fast food quick-serve hamburger market.
