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1) Audience Analysis: Choose 2 demographic characteristics and 1 psychographic characteristic and explain why they would matter to you in creating a speech? 2) Good speakers are ethical in their presentation of material and discerning in their use of sources to support their speech. Supporting material is incredibly important to any speech and is often […]
Business 800 words Identify and explore 3 business Web sites that do something similar to what you hope to do. These businesses may provide the same product or service as you, or they may provide a different product or service that fills the same consumer need. Respond to the following questions: Who are their customers […]
Conduct Quantitative Analysis Scenario Your boss, the CEO of Mountain Air Recreation, Inc., has invited you to her office to tell you that the Board is considering the launch of a new product offering: luxury resort skiing. This offering will complement their existing line of high-adventure outdoor recreational sport offerings, which include jungle safaris, scuba diving, wilderness hiking, and helicopter skiing. The marketing team has done […]
Subject: Marketing Topic: Karma Automotive Q.1. (a) Review the segmentation approaches listed in Figure 1 and identify which segmentation approach(es) make the most sense for Karma and why. Use research/data to support your answer. (25 points) Figure 1: Segmentation Approaches Geographic segmentation Psychographic segmentation Demographic segmentation Behavioral segmentation (b) Using segmentation approaches listed in Figure […]
Description Instructions Prepare a three-page paper that explores visual semiotics used in media to analyze one of the following visual images: Apple logo United State Postal Service logo Recycling symbol You can pick whichever logo you want to write about Write a three-page paper that investigates one of the three symbols/logos to explore the visual […]
Wimpy management team The Task Please write a memo/report, of NO more than 3000 words limit, to Wimpy management team addressing the following issues: • Describe the respondents of the questionnaire. Consider the demographic and psychographic profile of Wimpy customers. Does it differ from the profile of people who frequently buy as customers of competitors […]
Brainstorm a Social Media Campaign Using/Choosing ONE scenario which is provided below, create a social media campaign for the organization. Use these questions to help organize your ideas before developing a formal proposal. 1. Name the organization and product/service you will be marketing. 2. Describe the key features and benefits of the product or service. […]
Task 1: Using demographic, geographic, psychographic and behavioural market segmentation variables segment the consumer market for Cheddar Deli in Birmingham and devise a detailed customer profile of a typical customer for its service. Task 2: Identify the competition for Cheddar Deli in Birmingham and devise a perceptual map explaining how you would position Cheddar Deli […]
Task 1: Using demographic, geographic, psychographic and behavioural market segmentation variables segment the consumer market for Cheddar Deli in Birmingham and devise a detailed customer profile of a typical customer for its service. Task 2: Identify the competition for Cheddar Deli in Birmingham and devise a perceptual map explaining how you would position Cheddar Deli […]
ASSIGNMENT TASK Cheddar Deli is planning to open up a new branch in Birmingham, UK and you are asked to make recommendations as to how this could be achieved. Recommendations should be presented in PowerPoint and include a narrative (your own voice) to address the following tasks (Tasks are of equal weighting). Task 1: Using […]
