Msc. International Business and Management
1. Review the academic literature on national culture and consider how it can be used by multi-national corporations (MNCs) to devise its strategy.
2. Review the academic literature on cross cultural management and consider
how it can be used for planning negotiations for a new international joint
venture with a domestic partner which is culturally distinct from the home base of the MNC.
3. Review the academic literature on devising a code of practice for ethical
behaviour and consider how it can be used for the operations of an MNC that conducts its activities in the USA, Western Europe and China.
