1. Key elements of the institutional environment in Indonesia (850 words)
2. Strategic recommendation (1700 words)
a. How should Cafe2Go enter the food and beverage – café industry in Indonesia?
In your recommendation, be specific with your recommendation (e.g. what mode of
entry). For example, if you recommend that Cafe2Go should form a strategic alliance,
specify how, what form of alliance, with which company/organisation, etc. This
section is where research is vital.
Be able to discuss the resource-based, industry-based and institution-based
considerations/advantages/disadvantages of your recommendation.
3. Conclusion (200 words)
4. Reflection (400 words)
5. References
