Dichotomous Key
1. McDonald’s operates globally. Visit the company’s websites and also search for other resources and perform a SWOT analysis on the company’s internal factors (so, just the strengths and weaknesses for now). Important: Do not search for or use an already-performed SWOT analysis. The point of the assignment is for you to think about and analyze the company. Your response must include at least one reference about the company. Websites:
o https://www.mcdonalds.com
o http://corporate.mcdonalds.com/mcd.html
o http://www.slate.com/articles/life/food/2009/06/how_mcdonalds_conquered_france.html
