IV. Strategy: What does the company need to do to change direction?
A. Devise an informed basic strategy to move the organization in a new direction based on the environmental analysis.
B. Identify the key players in implementing the strategy (marketing, operations, accounting, sales, HR, etc.) and describe how it affects them.
C. Develop a basic (high-level) plan to improve organizational performance.
1. Define goals for profitability based on specifics from analyses.
2. Explain in detail how the goals are in alignment with the company mission/vision and values.
D. Describe in detail how this plan affects the organization’s departments (marketing, operations, HR functions, etc.).
V. Key Performance Indicators: What does success look like?
A. Determine the specific KPIs you will use to effectively measure the success of the strategy and explain how/why these KPIs align with the identified strategy and with the organization’s mission, vision, and values.
B. Identify at least one KPI for each profitability goal identified previously.
