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Business Design Thinking Project Outline Ideations and prototypes can take several forms. If you sketch out your ideas or handwrite or draw your storyboards or other designs, take a picture and include them in this report. Do the same with any prototypes you develop. The purpose of this report is to document your way through […]
Marketing Project: Get Ready to Market Make a copy of this Google doc template or download the PPT template from the resource section of this project. Make sure to complete each section. When you are ready, save your file as a PDF and submit it. Option 1: Imagine that you have been tasked with creating […]
IV. Strategy: What does the company need to do to change direction? A. Devise an informed basic strategy to move the organization in a new direction based on the environmental analysis. B. Identify the key players in implementing the strategy (marketing, operations, accounting, sales, HR, etc.) and describe how it affects them. C. Develop a […]
Bravissimo company You have arrived within your chosen SME as a new digital marketing manager, the only resource you have is yourself. Your predecessor didn’t prepare any paperwork or handover documents for you to review. You have been asked to prepare a briefing paper for the marketing director of your SME. It will need to […]
Prompt Create a report to recommend performance-improvement strategies that will help TransGlobal Airlines be more sustainable. Specifically, you must address the following criteria: Use the TransGlobal Airlines Information document to identify a strategic goal for the company’s sustainability practices. Based on your understanding and research about sustainability objectives and practices, where do you envision the […]
In Project Two: Assessing Financial Performance, your loyalty rewards program product line proposed a marketing and sales campaign targeting low-income neighborhoods. While you were doing your KPI analysis, the company’s legal team reviewed the same document to address any legal or ethical concerns. The company CEO has forwarded you a memo from the legal team […]
Explain the definition of a Key Performance Indicator (KPI). What makes a useful KPI?
Explain the definition of a Key Performance Indicator (KPI). What makes a useful KPI? List 9 specific key performance indicators that a CFO might use to evaluate the past results or use to evaluate estimated future performances.
