Business
According to Brand Finance’s 2022 rankings, Apple is the world’s most valuable brand coming in at $355 billion USD. (https://brandirectory.com/rankings/global/) This is a remarkable achievement considering in 2019 Apple was in second place and worth less than half of this amount, $153.6 billion USD. To reach their 2022 valuation, Apple has taken a number of actions based on the concepts discussed in the text.
The Assignment
Explain how Apple has created this valuation.
Source: https://www.brandloom.com/branding-challenges-and-applications
