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Explain how Apple has created this valuation.

Posted on October 13, 2022 by Shady

Business According to Brand Finance’s 2022 rankings, Apple is the world’s most valuable brand coming in at $355 billion USD. (https://brandirectory.com/rankings/global/) This is a remarkable achievement considering in 2019 Apple was in second place and worth less than half of this amount, $153.6 billion USD. To reach their 2022 valuation, Apple has taken a number […]

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